Key Reasons for the Depressing Sales and Profit Case Study

Key Reasons for the Depressing Sales and Profit - Case Study ExampleOne of the chief reasons that try to explain the get down sales and profits of the coffee shop Bijoux is the vile advertising and promotion of the restaurant. In accordance to the introduction of the case, study of the Cafe Bijoux, Jennifer the professor of merchandising and a marketing consultant drove back and forth the B street in search for the Cafe Bijoux. Jennifer also denotes that she drove along the B Street qualification several(prenominal) turns without seeing any visible sign of the restaurant1. This implies that the perplexity of the restaurant has failed in making Cafe Bijoux known to the people. Only after making several circling around the street is when Jennifer was capable of seeing a small sign giving direction to the Cafe Bijoux restaurant. In accordance to the description of Jennifer, it is evident that poor promotion and advertisement of the Cafe Bijoux has contributed to the uncheerful sale s and profits. The number of customers visiting a restaurant is determined by the advertisement and promotions made concerning the services offered. Since the management of the Cafe Bijoux lacks appropriate advertising techniques, it is almost impossible of the customers interested in obtaining food services from the cafe to identify the direction of the cafe2. Since the cafe is poorly denote to the customers, it explains the reason why the sales and profits are depressing. Fewer customers visiting the Cafe Bijoux contribute little to the management and maintenance of the cafe. An extra reason that explains to the depressing profits and sales of the Cafe Bijoux is fact that the restaurant offers only one meal. The Cafe Bijoux only offers lunch meals to the target customers. Most of the restaurants in the region that localize at increasing the profitable margins aim at serving the customers with breakfast, lunch and dinner. However, serving the customers with only one meal gives a reason why the Cafe Bijoux receives depressing profits and sales. Not all the target customers will eat lunch from the restaurant. Some of the customers will prefer eating breakfast and maybe carry on take away dinner to eat with the rest of the family members. However, since the Cafe Bijoux only offers launch meals alone, it discourages the number of the customers willing to eat breakfast and dinner at the comparable time3. The restaurant ought to increase the number of meals served to attract more customers and increase the sales and profitable returns. 2. Jennifer conducted a riotous phone visual modality to understand the primary customers perceptions nigh Cafe Bijoux. Describe how Jennifer might have conducted the phone survey (based on your knowledge from marketing research). Phone surveys are one of the modern methods of data accumulation especially in the field of marketing to gather more information concerning the behavior of the customers. In accordance to the case study of the Cafe Bijoux restaurant, Jennifer conducted a quick phone survey to identify the customers behavior in relationship to the attitude and perception towards the Cafe Bijoux4. In conducting the phone survey, Jenner also gained additional information concerning the perception of the surrounding resident towards the services offered by the Cafe Bijoux. The phone survey concerning the Cafe Bijoux would also aid in undertaking customers summary hence discovering the problems affecting the customers willing to acquire services from the restaurant. In Jennifers case, the Cafe Bijoux quick phone survey purposefully conducted the quick phone survey to find out the behavior of the City Hall employees who were the key target for the meals served. The phone survey conducted by Jennifer concerning Cafe Bijoux might have been undertaken in various(a) ways to get a proper feedback of the